Area Sales Manager (ASM)

* **Target Achievement:** Meet and exceed primary (distributor) and secondary (retail) sales targets for the assigned area. * **Distribution Management:** Appoint, manage, and evaluate distributors to ensure maximum reach, product availability, and stock compliance. * **Team Leadership:** Hire, train, motivate, and monitor sales representatives (SRs) and field staff to drive productivity. * **Market Coverage:** Expand retail network (general trade/modern trade) by identifying new outlets and increasing numeric distribution. * **Operational Control:** Oversee distributor inventory levels to prevent stockouts and manage receivables (debtor days). * **Relationship Management:** Build and maintain strong relationships with key retail accounts and distributors. * **Market Intelligence:** Analyze competitor activities, market trends, and report on consumer needs to senior management. * **Promotion Execution:** Implement marketing strategies, merchandising guidelines, and promotional schemes to boost sales. Job Types: Full\-time, Permanent Pay: $30,000\.00 \- $70,000\.00 per month Benefits: * Health insurance Experience: * FMCG: 1 year (Preferred) Work Location: Remote