Google Ads Specialist (Local Service Businesses)

We're a digital marketing agency helping local service and blue\-collar businesses grow, including junk removal, dumpster rental, roofing, HVAC, lawn care, construction, and more. We're looking for a Google Ads specialist who knows how to actually move the needle for service businesses in competitive local markets. This isn't a "set it and forget it" role. You'll own the strategy, build, optimization, and reporting for client Google Ads accounts. You'll have a full team behind you, including designers, copywriters, landing page developers, video editors, and automation specialists, so you can focus on what you do best: running ads that generate qualified leads and phone calls. We're not looking for someone who's just managed Google Ads. We're looking for someone who's gotten real results for real local business owners and can prove it. **What you'll do:** * Build, launch, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube) for local service businesses * Conduct keyword research, write ad copy, and manage negative keyword lists * Set up and maintain conversion tracking via GA4, Google Tag Manager, and call tracking platforms * Manage budgets across multiple accounts and optimize for cost per qualified lead, not just clicks * Run geo\-targeting and dayparting strategies specific to local service markets * Collaborate with our landing page and creative teams to align ad\-to\-page experience * Audit existing client accounts and identify quick wins, structural issues, and long\-term growth opportunities * Deliver clear, honest reporting on performance and proactively communicate strategy changes * Stay ahead of Google Ads platform updates, bid strategy changes, and emerging features **What we're looking for:** * 2\+ years of hands\-on Google Ads experience managing accounts for local service businesses (blue\-collar industries like roofing, HVAC, junk removal, dumpster rental, and lawn care strongly preferred) * Demonstrated results. You can show us accounts you've grown, leads you've generated, and cost\-per\-lead numbers you've driven down * Strong analytical mindset. You read data, draw conclusions, and act on them * Solid understanding of conversion tracking, attribution, and call tracking (WhatConverts, CallRail, or similar) * Experience with GA4 and Google Tag Manager * Familiarity with Google Local Service Ads is a plus * Comfortable owning accounts end\-to\-end without hand\-holding * Clear communicator who hits deadlines and tells the truth about performance, even when it's bad news * Someone who wants to grow with the company, not just clock hours **Skills:** Google Ads, Performance Max, GA4, Google Tag Manager, conversion tracking, call tracking, keyword research, bid strategy, local lead generation **To apply, please include:** * Case studies or examples of accounts you've managed (anonymized is fine). Include industry, monthly budget range, and key results like CPL, conversion volume, and ROAS * A brief note on your specific role in each account (full ownership, support, audit, etc.) **Note:** Shortlisted candidates will complete a short skills test, either a sample account audit or campaign build scenario, to demonstrate strategic thinking and platform proficiency. Pay: From $2,000\.00 per month Work Location: Remote