Marketing Director – Behavioral Health SaaS

*ABOUT OPUS* Opus is an industry\-leading provider of behavioral health technology, delivering an integrated EHR, CRM, and RCM platform purpose\-built for behavioral health and substance use disorder providers. Guided by our mission to transform care for 4 million patients by 2028, we operate at the intersection of innovation, clinical impact, and scalable growth. Beyond the core software platform, Opus operates a portfolio of subsidiary companies spanning revenue cycle management and billing services and real estate investments in the behavioral health sector. This Marketing Director will support the full Opus brand ecosystem — a rare opportunity to build and own marketing infrastructure across multiple high\-growth ventures. ***THE OPPORTUNITY*** We’re looking for a sharp, ambitious marketing leader who has earned their stripes at the Director level and is hungry to grow into a VP. This is not a coordinator role or a supporting player position — you’ll own the full marketing function: strategy, execution, analytics, and agency relationships. You will be the architect of Opus’s marketing engine. You’ll run HubSpot as admin, lead SEO and PPC strategy, produce thought leadership content, and deploy the latest AI marketing tools to outpace competitors in the behavioral health space. Your work will directly fuel pipeline growth for our Account Executives and brand awareness across all Opus entities. ***REPORTS TO:*** CMO — This role carries executive visibility from day one. ***CORE RESPONSIBILITIES:*** *HubSpot Administration \& CRM Marketing* * Serve as the primary HubSpot Admin, owning portal configuration, workflows, lead scoring, pipeline reporting, and integrations across all Opus entities * Build and maintain marketing automation sequences tied to sales outreach cadences for the Opus AE team * Ensure accurate attribution reporting and UTM tracking across all channels *SEO \& PPC Strategy* * Own organic search strategy for OpusEHR.com and subsidiary brands — from keyword research and content planning to on\-page optimization and technical SEO * Manage PPC campaigns (Google Ads, LinkedIn, Meta) independently or in partnership with external agencies, with full accountability for ROAS * Evaluate and direct SEO/PPC agencies, including briefing, performance review, and strategic alignment * Monitor competitive positioning and search rankings, with a focus on behavioral health EHR, RCM/billing, and CRM\-related terms *Content, Thought Leadership \& Demand Generation* * Conceive, write, and produce webinars, email newsletters, and press releases that position Opus as the go\-to authority in behavioral health technology * Develop a content calendar that supports SEO goals, nurtures existing clients, and generates new leads across the full funnel * Collaborate closely with the CEO and Account Executives to align content with market trends, product launches, and sales messaging *AI\-Powered Marketing* * Leverage AI tools (ChatGPT, Claude, Jasper, Perplexity, etc.) to accelerate content production, competitive research, and campaign ideation * Evaluate and adopt emerging AI marketing platforms that drive efficiency and competitive advantage * Build repeatable, AI\-assisted workflows for content creation, SEO analysis, and reporting *Multi\-Brand Marketing Oversight* * Lead marketing strategy across Opus EHR and all subsidiary brands including behavioral health RCM and real estate ventures in behavioral health * Tailor messaging and positioning for each brand’s distinct audience while maintaining a cohesive Opus group identity * Develop go\-to\-market materials, one\-pagers, and promotional assets for each business line ***KEY PERFORMANCE INDICATORS:*** * Organic search traffic growth (MoM and YoY) across Opus properties * Qualified inbound leads generated per quarter via SEO, PPC, and content * HubSpot marketing attribution — pipeline influence and closed\-won revenue tied to marketing * Webinar and newsletter engagement metrics (open rates, registrations, attendance) * PPC efficiency (cost per lead, ROAS) across managed campaigns * Press release placements and earned media mentions ***QUALIFICATIONS \& SKILLS:*** *Experience* * 5–10\+ years of progressive marketing experience, with at least 2–3 years in a Director\-level role * Hands\-on HubSpot administration experience is required — HubSpot certifications are a plus * Demonstrated success managing SEO and PPC programs independently and through agency partnerships * Prior experience in healthcare, SaaS, or behavioral health marketing is strongly preferred * Experience supporting multiple brands or business units simultaneously *Skills \& Attributes* * Exceptional writer — you can produce a press release, webinar script, or email newsletter that people actually read * Data\-driven marketer who can translate analytics into clear strategic decisions * Self\-directed and highly organized; comfortable owning a function with minimal hand\-holding * Collaborative with sales leadership — you see your success as tied directly to pipeline and revenue outcomes * Comfortable operating at both the strategic and tactical level; a leader who will also roll up their sleeves *Tools \& Technology* * HubSpot (Admin\-level proficiency required) * Google Ads, LinkedIn Campaign Manager, Meta Ads Manager * SEMrush, Ahrefs, or equivalent SEO platforms * AI tools: ChatGPT, Claude, Jasper, Perplexity, or equivalent * Google Analytics 4, Google Search Console * Canva, Adobe Creative Suite, or similar for lightweight design work ***YOUR PATH TO VP OF MARKETING*** This role is intentionally designed to grow with you. As Opus scales, the marketing function will scale with it — and so will your title, compensation, and team. Within 12–24 months, a high performer in this role will have the opportunity to step into a VP of Marketing position with direct reports and an expanded mandate across the full Opus portfolio. We’re not looking for someone to maintain the status quo. We’re looking for someone who sees the white space, builds the playbook, and earns their seat at the executive table. ***Compensation \& Benefits*** · Base Salary $75,000 – $150,000 OTE, commensurate with experience · Paid Time Off Unlimited PTO plus two weeks of paid vacation annually · Health Benefits Comprehensive health, dental, and vision insurance · Growth Path Defined trajectory from Marketing Director to VP of Marketing · Autonomy Own the full marketing function across Opus and subsidiary brands Pay: $75,000\.00 \- $150,000\.00 per year Benefits: * Dental insurance * Flexible schedule * Health insurance * Paid time off * Vision insurance Experience: * HubSpot: 1 year (Required) * Marketing: 5 years (Required) * Behavioral health or Healthcare: 1 year (Required) * SaaS: 1 year (Required) Work Location: Remote