Marketing Specialist

**Marketing Specialist (Social Media, Content Strategy, Ads \& Product Marketing)** =================================================================================== **Location:** Remote **Employment Type:** Full\-time **About the Role** ------------------ We are looking for a hands\-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast\-growing AI\-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup\-style environment and can combine strategy with execution across multiple marketing channels. **Key Responsibilities** ------------------------ ### **Social Media Management** * Own and manage social media presence across platforms such as TikTok, LinkedIn, and X * Plan and execute structured content calendars aligned with growth goals * Develop short\-form video strategies targeting e\-commerce brands and agencies * Monitor engagement performance and continuously optimize content output ### **Content Strategy** * Build and execute a consistent multi\-channel content strategy * Translate product features into compelling educational and conversion\-focused content * Collaborate with internal stakeholders to develop thought leadership content * Produce: + short\-form videos + carousels + product explainers + insight\-driven posts + creator economy commentary ### **Paid Advertising Campaigns** * Plan, launch, and optimize paid campaigns across platforms such as: + TikTok + Meta + LinkedIn + Google (optional but preferred) * Test creatives, audiences, and messaging variations * Improve acquisition efficiency and conversion performance * Track and report campaign performance metrics ### **Product Marketing** * Support the go\-to\-market strategy for new feature releases * Help position AI\-driven creator discovery and outreach tools clearly in the market * Develop messaging frameworks for agencies and e\-commerce brands * Contribute to landing page messaging and campaign narratives ### **Growth \& Analytics** * Track and report on key marketing KPIs * Identify opportunities to scale acquisition and engagement * Run experiments across content, positioning, and paid channels * Support pipeline generation and brand awareness initiatives **Ideal Candidate Profile** --------------------------- ### **Required** * 2–5\+ years of experience in growth marketing, social media marketing, or product marketing * Strong experience managing social media for SaaS, creator economy, or e\-commerce brands * Experience running paid acquisition campaigns * Ability to create high\-performing short\-form content * Comfortable working in a fast\-paced startup environment * Strong execution capability (not strategy\-only)