Pay-Per-Click/SEM Specialist - Remote

**We are looking for a PPC (Pay Per Click/SEM) Specialist to run PPC campaigns and manage paid search budgets to ensure online marketing efforts deliver the highest possible return on investment (ROI) for our clients.** **In this role, the PPC Specialist must be experienced in executing tactics associated with search engine marketing. The PPC Specialist needs to have the ability to conduct market research and have excellent analytical skills with a strong marketing acumen.** **Responsibilities Include:** * **Leading and managing PPC ads for multiple clients.** * **Conducting market research and keyword research, followed by developing SEM strategies.** * **Developing PPC campaigns that cross different tactics. For example: Google search ads and LSA's.** * **Launching and optimizing PPC campaigns.** * **Monitoring budgets and adjusting tactics to improve customer's ROI.** * **Tracking KPIs to assess performance, pinpoint issues, and make adjustments.** * **Working closely with members of a team.** **Requirements and Skills:** * **Ideally BA/BS in marketing, digital marketing or related field.** * **Accomplished marketing experience that includes: Understanding a brand’s unique selling proposition, Identifying the most important factors impacting consumer behavior, Understanding the impact of different messaging.** * **Excellent understanding for keyword research and transactional keywords.** * **Development of campaigns, ad groups, ads, and use of ad assets.** * **Match types, bidding strategies, and remarketing.** * **Development of converting landing pages.** * **Implementation of tracking codes (UTM tags, Google Tag Manager)** * **Analytic tools to include Google Ads, Google Analytics, Semrush, Google Search Console.** * **Very good verbal and written communication skills** * **Team player.** * **Proficient in MS Office (particularly Excel)** **About Digital Smart Marketing** **Digital Smart Marketing is a division of CMC Media \& Marketing Group. This business unit provides strategic digital marketing solutions to customers.** **CMC Media \& Marketing Group is a leader in print and online magazine publications in the SE TN and N GA. All are of the highest quality and premier, glossy publications.** **Both businesses are very involved with supporting the local community. Every year they lead the** ***Moth Ball®*** **by** ***CityScope®*** **and work to financially support local schools. To date over $600,000 has been raised for non\-profits supporting the needs of women and area schools. Additionally, each year the company supports several other non\-profit organizations. To date, over $1\.5 million in complimentary advertising has been provided to non\-profit groups.** Job Type: Part\-time Experience: * SEM Marketing: 2 years (Preferred) Work Location: Remote