Senior Digital Strategist

**Senior Digital Strategist \- Franchise Marketing** **Location:** Remote **Employment Type:** Full\-Time **Reports To:** Leadership Team Franchise Ramp is the premier digital marketing agency for franchise brands. We specialize in helping service\-based franchise concepts grow through scalable marketing strategies that drive measurable results. We move fast, hold high standards, and genuinely care about the brands we serve. **Our Core Values** * Enthusiastically Serve: We put our clients first and approach every interaction with genuine care. * Obsessed with Being Exceptional: We do not settle for average. We raise the bar. * Figure It Out: We take initiative, solve problems, and own outcomes. * Continuously Grow: We pursue growth personally and professionally. **About the Role** This is not a traditional account manager role. We are looking for a strategic operator who can lead franchisor relationships, own growth initiatives, and quarterback internal execution across paid media and franchise success teams. The Senior Digital Strategist serves as the primary strategic advisor for assigned franchise brands and groups and is responsible for driving growth outcomes through strategic planning, forecasting, franchisee adoption, and cross\-functional leadership. This is a highly visible role that combines: * Strategic consulting * Revenue ownership * Executive relationship management * Operational leadership * Franchise growth strategy **Strategic Growth Leadership** * Develop and lead growth strategies for franchise brands across national and local marketing initiatives * Create strategic roadmaps focused on revenue growth, franchisee penetration, and brand expansion * Build channel mix recommendations across paid search, paid social, SEO, and emerging channels * Develop budget allocation strategies based on seasonality, projections, and performance trends * Identify growth opportunities including: * New channel rollouts * New location expansion * Franchisee adoption strategies * Multi\-location scaling opportunities * Build and manage testing roadmaps to improve marketing performance and ROI **Executive\-Level Brand Leadership** * Serve as the primary strategic contact for franchisor leadership teams * Build trusted advisor relationships with CMOs, founders, and franchise executives * Lead quarterly business reviews (QBRs) and strategic planning meetings * Present growth opportunities, forecasts, performance insights, and strategic recommendations * Own executive communication and long\-term client retention **Revenue \& Forecast Ownership** * Own revenue growth strategy across assigned franchise brands * Develop forecasting models using marketing and CRM\-level performance data * Analyze performance metrics including: CTR, CPC, CPL, Lead volume, ROI / ROAS, Spend pacing, Conversion performance * Drive retention, expansion, and franchisee penetration growth * Monitor brand performance against strategic growth goals **Internal Leadership \& Cross\-Functional Alignment** * Act as the internal quarterback across strategy, paid media, and franchise success teams * Align internal departments around strategic priorities and execution timelines * Improve operational efficiency and remove bottlenecks * Own strategic documentation, planning systems, and process organization * Lead communication around strategic shifts and growth initiatives * Ensure alignment between national brand strategy and local franchise execution **Franchisee Growth \& Adoption** * Partner closely with Franchise Success Managers to improve local franchisee adoption * Support penetration initiatives and franchisee communication strategies * Help build scalable systems for: * Webinars * Training initiatives * Franchisee communication * Local marketing adoption * Drive consistency between franchisor objectives and local execution **Qualifications** * 5\+ years of experience in digital marketing strategy, growth strategy, or franchise marketing * Experience managing multi\-location or franchise brands preferred * Strong understanding of paid media strategy across Google Ads and Meta * Proven ability to lead executive\-level client conversations * Experience owning strategic growth initiatives and revenue accountability * Strong analytical and forecasting capabilities * Exceptional communication and organizational skills * Ability to manage multiple brands and priorities simultaneously **Ideal Candidate Traits** * Strategic and growth\-minded * Comfortable leading executive conversations * Highly organized and process\-oriented * Able to simplify complex marketing strategies * Collaborative and cross\-functional * Obsessed with client growth and retention * Strong at balancing strategy with execution alignment **Success MetricsRelationship Success** * High franchisor satisfaction and retention * Executive trust and partnership development * Referral generation from clients **Growth Success** * Franchisee penetration growth within brands * Increased franchisee adoption * Successful channel expansion initiatives **Strategic Success** * Forecast accuracy * Strategic roadmap completion * National/local marketing alignment * Testing and optimization velocity **Operational Success** * Improved internal execution alignment * Reduced communication fragmentation * Faster implementation timelines * Better coordination across teams **Compensation** * Competitive salary: **$100,000–$115,000** * Performance and growth opportunities * Fully remote work environment * Health and dental insurance * Paid holidays and PTO Pay: $100,000\.00 \- $115,000\.00 per year Benefits: * Dental insurance * Health insurance * Paid time off Application Question(s): * Describe a growth strategy you personally led. Include: The type of business (franchise, multi\-location, etc.) The strategy you implemented The results (metrics if possible) Your specific role in driving the outcome (We are specifically looking for candidates who have owned strategy and outcomes, not just executed tasks.) Experience: * Digital marketing, growth strategy, or franchise marketing: 5 years (Required) * Managing multi\-location or franchise brands : 2 years (Preferred) * Google Ads: 3 years (Required) * Meta (Facebook/Instagram): 3 years (Required) Work Location: Remote