Senior Paid Search & Media Manager (100% Remote)

**Job Overview** If you're a search\-savvy, results\-driven digital marketer who's passionate about all things paid, this job is for you. **Graphic Language** is seeking a Senior Paid Search Manager to lead paid search and paid social strategy and execution for our portfolio of homebuilder clients across the U.S. Working directly with our VP of Marketing, you will develop new strategies, identify growth opportunities, and ensure best practices are implemented across all accounts. **Key Responsibilities** * **Client Interaction:** Serve as a primary point of contact for paid media clients, presenting reports, discussing campaign performance, and providing strategic recommendations for continual improvement. * **Detailed Budget Management:** Maintain rigorous oversight of multiple paid accounts, ensuring accurate spend pacing and meticulous budget management to maximize ROI for homebuilder clients. * **Advanced Campaign Strategy:** Design, execute, and optimize **Performance Max** campaigns and **Geo\-fencing** strategies to reach specific buyer personas in local markets. * **AI Integration:** Leverage cutting\-edge **AI tools** to enhance keyword research, ad copywriting, and bidding strategies to drive competitive advantages for our clients. * **Reporting \& Analysis:** Forecast performance and spend, providing actionable insights that drive continuous account evolution. **Requirements \& Qualifications** * **Expertise in Performance Max:** Deep technical knowledge of Google’s PMax campaigns and how to optimize them for lead generation. * **Geo\-fencing Specialist:** Hands\-on experience with location\-based marketing and geo\-fencing technologies. * **AI Proficiency:** A "must\-have" ability to utilize AI tools (e.g., ChatGPT, Gemini, or specialized SEM software) to improve workflow and client results. * **Remote Discipline:** Ability to thrive in a **100% remote environment** while maintaining high levels of communication and accountability. * **Industry Experience:** Proven experience in developing and communicating complex paid search strategies a must. Homebuilding or real estate industry experience is a plus. **Skills Required** * **Advanced Platform Mastery:** * **Google Ads \& Microsoft Ads Certified:** Expert\-level execution across search, display, and video. * **Performance Max (PMax) Specialist:** Deep technical knowledge of PMax optimization, including audience signals, asset group management, and "final URL" expansion strategy. * **Meta Blueprint Certification:** Highly preferred for cross\-channel synchronization. * **Hyper\-Local \& Geo\-Fencing Strategy:** * **Geo\-Fencing Expert:** Hands\-on experience designing and managing hyper\-local location\-based campaigns to drive physical traffic to model homes and community sites. * **AI \& Automation Proficiency:** * **AI Workflow Integration:** A must\-have ability to use AI tools (e.g., ChatGPT, Gemini, or Jasper) for ad copy generation, keyword clustering, and predictive performance analysis. * Automation Oversight: Experience steering automated bidding strategies and script\-based account maintenance. * **Data, Analytics \& Reporting:** * **Full\-Stack Analytics:** Expert in GA4, Google Tag Manager (GTM), and advanced attribution modeling. * **Google Data Studio:** Familiarity in building real\-time, client\-facing performance dashboards. * **Privacy\-First Marketing:** Familiarity with server\-side tagging and cookie\-less tracking solutions. * **Strategic Client Leadership:** * **High\-Touch Client Management:** Ability to lead strategic calls and present complex data as clear, actionable business stories for homebuilder executives. * **Meticulous Budget Oversight:** Proven success managing high\-spend accounts with rigorous pacing and budget management to ensure zero overspend. * **Technical \& Soft Skills:** * **Remote Professionalism:** Demonstrated ability to thrive in a 100% remote environment with high autonomy and deadline adherence.**Microsoft Excel Proficiency:** Ability to utilize intermediate functions and formatting to organize data and track campaign performance and budget vs. actuals accurately. * **Homebuilding Industry Knowledge:** Experience in real estate or homebuilding is a significant plus (but not required). * **Search Ecosystem Knowledge:** While this is primarily a paid media role, foundational knowledge of **SEO** and **AEO (Answer Engine Optimization)** is a significant plus, as it ensures our paid strategies complement organic visibility and AI\-driven search results. **About Graphic Language** Family\-owned and operated, Graphic Language, Inc. is a distributed 100% remote team of developers and marketers, with a large stable of satisfied clients. We are a known leader for providing award\-winning, digital marketing, interactive design, and web\-application products and services to the homebuilding industry. We have 30\+ years in business and all the energy of a start\-up, but without the uncertainty. We’re a close team of 15 who collaborate daily over Slack, and with an average employee tenure of 10 years, it’s safe to say Graphic Language is a place where people truly settle in and thrive. Graphic Language has a long\-storied history of bringing vast knowledge and diverse expertise to homebuilders and real estate companies nationwide, large and small. These builders are composed of master\-planned community developers, community builders, multi\-family developers, infill builders, custom homebuilders, scattered\-lot builders, real estate investors, commercial real estate developers, building manufacturers, real estate non\-profits, and more. **DO NOT APPLY IF YOU ARE NOT IN THE US AND LEGALLY AUTHORIZED TO WORK IN THE US. Relevant experience and salary requirements must be included in the application.** Pay: $75,000\.00 \- $90,000\.00 per year Benefits: * 401(k) 5% Match * Dental insurance * Flexible spending account * Health insurance * Paid time off * Vision insurance Work Location: Remote