Social Media Marketing Specialist

**Job Summary** The Casas Law Firm, PC is seeking a creative, driven, and tech\-savvy Social Media Marketing Specialist to assist with developing and executing the firm’s social media presence and marketing campaigns. This is an excellent opportunity for someone who enjoys storytelling, content creation, branding, and working closely with attorneys on cutting\-edge legal and media\-related topics involving entertainment, influencers, creators, photographers, copyright, and publicity rights. Talent Rights Law is a modern litigation and media\-focused law firm representing models, photographers, creators, influencers, entertainers, athletes, and other public\-facing professionals in matters involving image rights, copyright infringement, false endorsement, unauthorized commercial use of likeness, brand protection, and related intellectual property disputes. In addition, the firm represents employees in wrongful termination, discrimination, retaliation, harassment, and workplace rights matters, as well as individuals who have suffered serious personal injuries. The firm advocates for clients facing unfair treatment, unlawful employment practices, and significant life\-altering injuries, and is committed to protecting the rights of individuals against corporations, employers, insurance companies, and other powerful entities. **Responsibilities** * Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. * Create compelling content including graphics, videos, photography, and written posts that resonate with diverse audiences. * Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond promptly to comments and messages. * Utilize social listening tools to track brand mentions, industry trends, and customer feedback to inform content planning and reputation management. * Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility and reach. * Analyze web analytics and social media metrics using Google Analytics and native platform insights to measure campaign performance and identify growth opportunities. * Collaborate with public relations teams to coordinate campaigns that enhance brand image and manage crisis communication when necessary. * Execute targeted advertising campaigns on Facebook Advertising or other platforms to boost engagement and conversions. * Apply graphic design skills using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets that align with branding standards. * Support e\-commerce initiatives by creating product\-focused content that drives traffic and sales through social channels. **Requirements** * Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. * Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. * Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking. * Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics. * Experience with video editing software for creating engaging multimedia content. * Strong understanding of branding principles, relationship management, public relations strategies, and social listening techniques. * Ability to craft compelling content tailored for different platforms while maintaining consistent brand voice. * Excellent proofreading skills with keen attention to detail for accuracy across all communications. * Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive results. * Ability to work independently in a fast\-paced environment while managing multiple projects effectively. Join us as a Social Media Marketing Specialist where your creativity fuels our brand’s story! Bring your passion for digital marketing, your eye for design, and your strategic mindset to help us connect authentically with our community while growing our online presence exponentially! Pay: From $15\.00 per hour Benefits: * Flexible schedule Location: * Remote (Required) Willingness to travel: * 25% (Preferred) Work Location: Remote