YouTube Ads Manager Job Description

**Job Overview** We are seeking a results\-driven YouTube Ads Manager to plan, launch, optimize, and scale YouTube advertising campaigns that drive brand awareness, lead generation, and revenue growth. The ideal candidate has deep experience with YouTube Ads, Google Ads, audience targeting, video marketing strategy, landing page creation, and marketing automation workflows. This role requires both strategic thinking and hands\-on execution, with a strong understanding of direct\-response marketing, lead generation systems, and creative performance optimization. **QualificationsRequired** * Must have experience managing YouTube Ads campaigns * Strong understanding of Google Ads platform * Experience creating high\-converting landing pages for lead generation * Hands\-on experience with automation tools such as Zapier, Make, or n8n * Experience managing advertising budgets and scaling campaigns * Knowledge of conversion tracking and analytics * Strong analytical and problem\-solving skills * Excellent communication and project management abilities **Key ResponsibilitiesCampaign Strategy \& Execution** * Develop and manage YouTube advertising campaigns aligned with business goals * Create campaign structures for awareness, consideration, lead generation, and conversions * Video \& content creation * Build and optimize targeting audiences including: * Custom intent audiences * Retargeting audiences * Lookalike/similar audiences * Demographic and behavioral targeting * Launch and monitor campaigns in Google Ads **Landing Pages \& Lead Generation** * Create and optimize landing pages designed to capture lead information and improve conversion rates * Develop lead funnels that integrate seamlessly with ad campaigns * Optimize forms, calls\-to\-action, and user experience for maximum lead generation * Collaborate with designers and developers to improve landing page performance * Ensure proper lead tracking and CRM integration **Marketing Automation \& Integrations** * Build and manage automated workflows using tools such as: * Zapier * Make (formerly Integromat) * n8n * Connect lead forms, CRMs, email platforms, and reporting systems * Troubleshoot automation and integration issues * Improve lead management efficiency through workflow automation **Performance Optimization** * Analyze campaign performance and optimize for: * CTR * View rate * CPM * CPA * ROAS * Conversion rates * Conduct A/B testing on: * Video creatives * Hooks * Thumbnails * CTAs * Landing pages * Audience segments * Scale winning campaigns while maintaining profitability **Creative Production \& Content Creation** * Serve as the primary content creator for YouTube ad campaigns from concept to execution * Develop and produce high\-performing video ad creatives tailored for YouTube audiences * Write scripts, hooks, CTAs, and ad copy designed to maximize engagement and conversions * Record and/or direct video content for advertisements, lead funnels, and promotional campaigns * Create multiple creative variations for A/B testing and campaign optimization * Stay current with content trends, viral formats, and direct\-response video strategies * Analyze creative performance metrics and continuously improve content based on data * Collaborate with editors, designers, and other team members when needed to accelerate production * Ensure all creative assets align with brand messaging, campaign goals, and audience targeting * Identify competitor creative trends and develop innovative content angles that improve performance **Reporting \& Analytics** * Prepare weekly and monthly performance reports * Track KPIs and provide actionable insights * Use tools such as: * Google Analytics * Google Tag Manager * YouTube Analytics * Looker Studio * Ensure accurate conversion tracking and attribution setup **Market \& Trend Research** * Stay current with YouTube Ads platform updates and best practices * Research competitors and emerging trends in video advertising * Recommend new testing opportunities and growth strategies Pay: $5\.00 per hour Work Location: Remote