Demand Generation Manager

**Growth \& Demand Generation Manager** Location: Remote / Hybrid Comp: $85\-95K base, $110K OTE **About Us** Brij is a venture\-backed, high growth software startup based in NYC. Our AI\-powered platform helps omnichannel consumer brands gain valuable data to "bridge" online and offline audiences to drive revenue across channels. Our suite of tools including warranty registration, sweepstakes \& rebates empower brands to connect with their consumers wherever they shop. We work with some of the best brands in the world including Heineken, Feastables, Momofuku, Health\-Ade, Skullcandy, and Gozney. We're a lean, diverse team with a bias toward action and extreme ownership. Our customer\-first mindset drives everything we do, and we're excited to build the future of omnichannel commerce. **The Role** As Brij's Growth \& Demand Generation Manager, you'll own the engine that fills our pipeline. You'll be responsible for driving top\-of\-funnel growth across paid and outbound channels, running experiments, scaling what works, and building the systems that turn interest into qualified opportunities. This is a high\-ownership role for someone who loves both strategy and execution. **What You'll Do*** Drive top\-of\-funnel growth and ensure a consistent flow of qualified leads into the pipeline. * Own and execute paid advertising strategy across LinkedIn, Google, and other B2B channels. * Own and execute outbound strategy, including sequences, targeting, messaging, and tooling. * Optimize conversion rates across the full top\-of\-funnel, from first touch to booked meeting. * Identify, test, and scale winning growth loops across channels and audience segments. * Run structured experiments across ads, landing pages, messaging, and top of funnel steps. * Define and track key performance metrics including CAC, pipeline conversion rates, and ROI on paid advertising. **Who You Are** You're a strong fit for this role if you have:* 1\-3 years of experience in B2B SaaS demand generation or growth marketing. * 1\-3 years running B2B paid ad campaigns (LinkedIn and/or Google experience preferred). * 1\-3 years working in HubSpot, with hands\-on experience managing workflows, sequences, and reporting. * Comfort building landing pages and ad creative using AI tools — you don't wait for a designer or developer to get things live. * A proven track record of delivering measurable pipeline growth, not just activity metrics. * A bias toward experimentation; you form a hypothesis, test it fast, and know how to read the results. * Comfortable operating in a fast\-paced, evolving environment with a high degree of autonomy. **Why Join Brij?*** Impact: Play a direct role in shaping the growth of an emerging category and see your work influence top\-tier brands. * Ownership: This is a high\-autonomy role — you'll set the strategy and run the plays, not just execute someone else's playbook. * Growth: Work alongside a high\-caliber team with opportunities to grow as the company scales. * Flexibility: Remote\-first with hybrid options and NYC HQ access. * Compensation: Competitive salary, benefits, and flexible work arrangements. * Culture: A lean, collaborative, fast\-paced team focused on ownership and outcomes. XaN8SelySz