Demand Generation & Performance Marketing Manager

This is a remote position. **ForTheVeteran** is hiring a high\-performing **Demand Generation \& Performance Marketing Manager** to own and scale our paid acquisition engine. This is an opportunity to lead six\-figure monthly media budgets, drive measurable growth, and help expand awareness for a fast\-growing company serving veterans nationwide. We’re seeking a data\-driven marketer with deep expertise in Meta Ads, Google Ads, and performance analytics who can build, optimize, and report on campaigns that generate qualified demand at scale. This is a hands\-on growth role for someone who loves building campaigns, scaling winners, and owning results. ### **What You’ll Do** **Own strategy, execution, and optimization of paid media across:** * Meta Ads / Meta Business Suite * Google Ads (Search, Display, YouTube) * Retargeting and funnel campaigns **Drive performance and budget management:** * Manage and optimize six\-figure monthly ad spend * Improve CPA, CPL, CAC, ROAS, and CVR **Analytics, reporting, and insights:** * Build dashboards and reporting using GA4, Looker Studio, Zoho, and platform analytics * Analyze campaign, funnel, audience, and attribution data to uncover actionable insights and deliver recommendations for scalable growth **Testing and optimization:** * Develop creative testing frameworks for ad copy, offers, and landing pages * Run creative, audience, and landing page experiments to improve performance **Cross\-functional collaboration:** * Partner with Intake (sales) to improve lead quality, CRM reporting, and closed\-loop attribution * Collaborate cross\-functionally with leadership, creative, sales, and operations * Identify expansion opportunities across emerging channels * Partner with internal resources including landing page developers, ad creative designers, and other members of the marketing team ### **Benefits** Full\-Time \| Remote (U.S.) **Compensation:** $70,000–$95,000\+ DOE \+ Quarterly Performance Bonus **Benefits:** PTO, Healthcare, Vision, Dental