Marketing and Analytics Specialist

Job Posting **Analytical \+ storytelling:** If you can turn complex data into clear, compelling stories, this is your seat at the table. **Job Title:** Marketing Analytics Specialist **Department:** Sales \& Marketing **Reports To:** Director, Data \& Analytics **FLSA Status:** Exempt **Shift:** Remote/Hybrid **Wage Range:** $90,000\-$120,000 * *Base pay is based on job\-related skills, experience, credentials, role scope, and location. Candidates outside the posted range are encouraged to apply, as qualifications and market factors may influence consideration.* **Job Summary:** The Marketing Analytics Specialist sits at the intersection of marketing analytics and data science, responsible for transforming complex data into actionable insights that drive campaign performance and business outcomes. This role goes beyond standard reporting to uncover key drivers of success, develop predictive insights, and communicate findings through clear, visual storytelling. The position supports strategic client programs, particularly within insurance and financial services, and will evolve to own analytical strategy and execution. **Essential Duties and Responsibilities:** * Consolidate campaign data from multiple sources into comprehensive monthly and quarterly reports to evaluate overall program performance. * Develop and maintain intuitive dashboards and visualizations using tools such as Power BI and Excel to communicate insights to non\-technical stakeholders. * Perform data validation and integrity checks to ensure accuracy and identify inconsistencies or gaps. * Conduct in\-depth analysis using SQL to uncover trends, relationships, and performance drivers. * Design and evaluate experiments, including test cell sizing and incrementality measurement using holdout groups. * Translate complex analytical findings into clear business insights, including impact on ROI and cost efficiency. * Apply predictive and statistical techniques, including machine learning, to enhance forecasting and optimization efforts. * Collaborate with internal teams and stakeholders to align analytics with business objectives. * Follow all Nahan Safety and Quality policies and procedures. * Support 6S initiatives as required. * Perform other duties as assigned. **Skills and Abilities Required:** * Strong analytical and problem\-solving skills with a “trust but verify” approach to data. * Advanced proficiency in Microsoft Excel and data visualization tools (e.g., Power BI). * Ability to present complex data in a clear, concise, and visually compelling manner. * Strong SQL skills, including writing complex queries and working with relational databases. * Understanding of marketing and financial performance metrics (e.g., ROI, conversion rates). * Ability to work independently in a fast\-paced, dynamic environment with shifting priorities. * Strong attention to detail and commitment to data accuracy. * Proficiency in the English language, verbally and written. **Education and Experience:** * Bachelor’s degree in Data Analytics, Marketing, Statistics, Computer Science, or related field preferred. * Minimum of 2 years of experience in data analytics, marketing analytics, or marketing science. * Experience in direct marketing, insurance, or financial services industries preferred. * Experience with Microsoft data stack (Power BI, SQL Server) and/or Snowflake preferred. * Python or other programming experience is a plus. **Benefits:** * Medical * Dental * Vision * 100% Employer Paid Life Insurance * 100% Employer Paid Short Term \& Long\-Term Disability Insurance * Other Voluntary Employee Benefits i.e. (Accident \& Critical Illness) * 401K \& Profit Sharing with Employer Match * Vacation/Holiday * Sick \& Safe Time (where applicable by state) **Work Environment and Physical Demands** The work environmental characteristics and physical demands described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This job operates in a hybrid office environment with exposure to a Manufacturing environment on occasion. While performing the duties of this job inside and outside the manufacturing facility/office setting, the employee is frequently exposed to normal to moderate working conditions for a hybrid office and manufacturing facility with a noise level that is usually quiet \- moderate with minimal to some interruptions. The role routinely uses office equipment, software and hardware. While performing the duties of this job, the employee is regularly required to talk or hear, type, write and be exposed to regular meetings, both virtually and in person. The employee may be required to stand/sit for long periods of time as well as use hands or fingers to reach or handle, and to reach with hands and arms. The employee is sometimes required to stand, walk, climb, balance, stoop, kneel, crouch or crawl. The employee will regularly lift 25lbs or more at a time. All vision abilities are required to encompass close\-up work. Employees must be able to tolerate and endure extended seasonal hours and maintain alertness to meet deadlines. Occasionally while performing duties of this job, the employee may be exposed to machinery and moving parts, airborne particles including paper dust and hazardous materials or fumes, which may require the use of PPE. The employee may be exposed to adverse weather conditions, extended seasonal hours, high precarious places, and confined spaces. The nose level in some of the work environments may require the use of hearing protection. **About the Company** Nahan was founded 60 plus years ago by a local family in the heart of Minnesota. It is a deeply human company from how we work with each other, how we serve our clients, to how we reach customers. We provide full service direct marketing with award winning results. Innovation and insight inform everything we do. Our success is rooted in putting people first, doing the right thing for our clients and associates and delivering the highest levels of quality. In a world where personalization and customization are valued above all, we make messages feel personal while keeping the process simple. We’re here to listen to, create and deliver results to our clients. Our winning track record is based on proof, not promises. We consistently deliver big wins, better performance and continual growth for marketers. We’re Nahan\-real people making real connections. **Disclaimer** This job description is not a complete description of responsibility but reflects the general qualifications, duties and/or responsibilities necessary to perform this position. All candidates who receive a written offer of employment will be required to successfully complete and pass all or some of the following: a background check, a physical test, as well as test for commonly abused controlled substances in accordance with the Company’s Drug Free Workplace Policy. Nahan reserves the right to revise the job description as a circumstance warrant. Nahan is an at\-will employer, which means that either the employee or the company may terminate the relationship at any time, with or without notice, and with or without cause. Base pay is based on job\-related skills, experience, credentials, role scope, and location. Candidates outside the posted range are encouraged to apply, as qualifications and market factors may influence consideration. Nahan is proud to be an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability or any other characteristic projected by law.