Marketing & Brand Strategist

Marketing \& Brand Strategist The Opportunity We are seeking an **experienced, expert\-level Marketing \& Brand Strategist** to work directly with the Founder/CEO in developing and executing marketing, brand, content, and growth strategies across a portfolio of businesses in healthcare, mental health, insurance, financial services, education, entrepreneurship, and personal development. This is **not an entry\-level marketing or social media position.** We are looking for someone who understands how to take a business objective and translate it into a compelling **marketing strategy, brand position, campaign, content plan, and lead\-generation strategy that produces measurable growth.** The ideal candidate combines high\-level strategic thinking with strong creative execution. You should be able to develop the strategy, shape the messaging, create or direct the visuals, leverage AI, launch campaigns, and analyze what is actually producing results. What You'll Own **Marketing \& Growth Strategy** * Develop and execute marketing and brand strategies across multiple businesses * Translate business goals into campaigns that generate awareness, qualified leads, appointments, enrollments, and customers * Develop campaign concepts, messaging, positioning, offers, and calls\-to\-action * Track and optimize performance based on meaningful business results—not simply likes and impressions **Brand \& Creative Direction** * Create and strengthen distinctive brand identities across multiple companies * Develop or direct high\-quality graphics, advertisements, campaign creative, and digital assets * Maintain consistency in brand voice, messaging, aesthetics, and visual presentation * Bring a sophisticated understanding of design and what makes brands current, credible, and compelling **Content \& Social Media** * Develop content and social strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms * Build strategic content calendars around business objectives * Develop content concepts, hooks, scripts, storytelling, and campaigns * Help plan, direct, record, and edit short\-form and long\-form content * Identify trends and opportunities relevant to each brand and audience **AI\-Powered Marketing** * Effectively utilize current AI tools for marketing strategy, research, ideation, copywriting, design, video, content creation, automation, and campaign optimization * Identify opportunities to use AI to increase the speed, quality, efficiency, and scalability of marketing * Stay current with emerging AI, marketing, social media, and creative technologies Required Experience \& Skills * **4\+ years of demonstrated experience** in marketing strategy, brand strategy, digital marketing, social media, creative strategy, or a related discipline — or an exceptional portfolio demonstrating comparable expertise * Proven ability to create campaigns that produce measurable engagement, qualified leads, customer/client acquisition, or revenue growth * **Strong graphic design, visual branding, and aesthetic skills — required** * Advanced proficiency with Canva, Adobe Creative Suite, or comparable professional creative tools * Demonstrated experience using **AI tools in real\-world marketing and creative workflows** * Strong understanding of digital marketing, social media, content strategy, audience development, and lead generation * Deep knowledge of current social platforms, short\-form video, digital trends, and evolving audience behavior * Ability to develop brand positioning, messaging, campaign concepts, and creative direction * Strong portfolio demonstrating both **strategic thinking and creative execution** * Ability to independently manage multiple brands, campaigns, priorities, and deadlines Experience with paid advertising, CRM/funnel platforms such as GoHighLevel, email/SMS marketing, landing pages, marketing automation, photography/videography, or working directly with founders and growing businesses is a plus. What Success Looks Like Within the first 90 days, this individual should be able to understand the positioning and audiences of each brand; establish stronger marketing, content, and brand strategies; take ownership of campaign planning and creative execution; and lead campaigns from **strategy → creative → launch → lead generation → analysis and optimization.** Success will ultimately be measured by improvements in **brand quality, engagement, qualified leads, inquiries, appointments, enrollments, client/customer acquisition, and business growth.** Schedule \& Compensation **20–25 hours per week to start**, with the opportunity to transition into a full\-time leadership position within approximately **60–90 days** based on performance, fit, and organizational needs. **Compensation: $40–$60/hour, depending on experience, portfolio, strategic capabilities, and demonstrated results.** Local candidates in the **Baton Rouge/Lafayette area are strongly preferred** due to opportunities to participate in content production, campaigns, shoots, and events. Exceptional remote candidates will also be considered. Please be prepared to discuss **specific campaigns you have developed, the strategy behind them, your personal contribution, the AI and marketing tools you used, and the measurable results produced.** Pay: $40\.00 \- $60\.00 per hour Expected hours: 15\.0 – 25\.0 per week Application Question(s): * Tell us about a recent marketing campaign you personally helped strategize and execute that produced measurable business results. What was the objective, what strategy did you develop, what did you personally execute, and what were the results? * Based on what you've learned about this role, how do you believe you would be an asset to our organization? What unique skills, experience, ideas, or perspective would you bring that could help elevate our brands, strengthen our marketing, and contribute to the growth of our companies? Work Location: Remote