Marketing & Partnerships Manager

**Marketing \& Partnerships Manager** **Currently hiring candidates located in:** **AZ, IL, FL, ID, KS, MI, MN, MO, NV, NC, WI, OH, OK, TX and WI.** **About Franchise Ramp** Franchise Ramp is the premier digital marketing agency for franchise brands. We specialize in helping service\-based franchise concepts grow through scalable marketing strategies that drive measurable results. We move fast, hold high standards, and genuinely care about the brands we serve. Our Core Values * Enthusiastically Serve * Obsessed with Being Exceptional * Figure It Out * Continuously Grow **About the Role** This is not a traditional marketing coordinator role. We are looking for a growth\-minded marketing operator who can own Franchise Ramp’s internal marketing engine, drive lead generation, build strategic partnerships, and execute high\-impact growth initiatives. This role combines: * Growth marketing * Demand generation * Paid media strategy * Partnerships \& PR * Funnel optimization * Brand visibility \& thought leadership You will work closely with leadership to shape how Franchise Ramp shows up in the market while directly influencing pipeline growth, lead quality, and brand awareness. **KEY RESPONSIBILITIES** **Marketing Performance \& Growth** * Own and execute Franchise Ramp’s full marketing strategy * Plan, launch, and optimize campaigns across organic and paid channels * Track performance metrics and continuously improve results * Drive Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion through funnel optimization **Organic Marketing** * Manage and grow social media channels: LinkedIn, Facebook, and Instagram * Oversee content creation including posts, email campaigns, and landing pages * Support and grow the CEO’s personal brand and thought leadership presence * Increase inbound lead flow through content strategy and brand visibility **Paid Advertising** * Plan and manage paid campaigns across Meta, Google, and other platforms * Monitor performance and optimize campaigns for return on investment (ROI) * Collaborate with leadership on creative direction and funnel strategy **Partnerships, Public Relations (PR) \& Events** * Identify and build relationships with strategic partners * Secure podcast features, speaking engagements, and PR placements * Represent Franchise Ramp at industry conferences and events; identify and manage sponsorship and attendance opportunities * Develop co\-marketing initiatives to drive awareness and qualified leads **Operational Excellence** * Manage HubSpot workflows, automations, and marketing reporting * Build and optimize marketing funnels end\-to\-end * Collaborate with sales and client success teams to improve conversion * Stay current on marketing trends and bring new ideas to the table **WHAT SUCCESS LOOKS LIKE IN THE FIRST 90 DAYS** * Take full ownership of all marketing channels and active campaigns * Launch or meaningfully optimize at least one paid and one organic initiative * Establish clear tracking of Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) performance * Identify and begin executing at least one new growth opportunity * Contribute to a measurable increase in lead volume and quality **REQUIRED QUALIFICATIONS** **Experience** * 3\+ years in marketing, growth, or demand generation * Proven experience managing both organic and paid marketing channels * Experience attending, planning, or managing brand presence at industry conferences and events **Skills** * HubSpot proficiency: workflows, automations, and reporting * Strong understanding of lead generation and funnel optimization * Social media strategy and content management experience * Ability to analyze performance data and make decisions quickly **Competencies** * Highly organized and self\-managed in a remote environment * Proactive, solution\-oriented mindset. You own outcomes. * Strong communicator and cross\-functional collaborator * Thrives in a fast\-paced, high\-ownership environment **Nice to Have** * Video editing experience * Experience working with franchise brands * Experience securing Public Relations (PR), podcast, or speaking opportunities **COMPENSATION \& BENEFITS** $85,000 – $100,000 per year, depending on experience. Benefits include: * Fully remote work environment * Health and dental insurance * Paid holidays and paid time off (PTO) * Professional development opportunities Pay: $85,000\.00 \- $100,000\.00 per year Benefits: * Dental insurance * Health insurance * Paid time off Application Question(s): * Describe a marketing initiative or growth strategy you personally owned from start to finish. Please include the goal, your strategy, the channels/tools involved, and the results achieved. Experience: * marketing, growth, or demand generation: 3 years (Required) * managing both organic and paid marketing channels: 2 years (Required) * conference and event marketing: 2 years (Required) Work Location: Remote