Director, Marketing Operations

General Summary

The Director of Marketing Operations is responsible for leading a team of entry-level to experienced professionals focused on designing and optimizing the lead management process, establishing and executing the marketing technology and data strategy, delivering performance analytics and reporting, and enabling operational excellence across the Marketing organization. This role supports the Marketing function by developing and enhancing processes, technologies, and cross-functional partnerships that drive pipeline growth, improve operational efficiency, and support business decision-making.

Essential Duties and Responsibilities

Marketing Operations leadership: 

• Set the Marketing Operations strategy and priorities, and lead, develop and coach the team against clear goals and business outcomes.

Lead lifecycle and funnel operations

• Own the end-to-end lead lifecycle, including definitions, scoring, routing, service-level agreements and handoffs.
• Identify and resolve process gaps affecting lead quality, conversion, velocity and seller productivity.

Marketing technology and data

• Own the marketing technology and data strategy, including architecture, integrations, vendors, adoption, governance, data quality and compliance.

Pipeline planning and performance analytics

• Own pipeline reporting, source targets, attribution, KPI definitions, dashboards and executive reporting.
• Turn performance insights into actions that improve conversion, pipeline velocity, program ROI and investment decisions.

Cross-functional execution

• Partner across Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance and Legal to align goals, processes, data definitions and execution.
• Lead cross-functional change, communicate risks and recommendations, and drive initiatives through implementation.

Knowledge, Skills, and/or Abilities Required

• Exceptional leadership and customer service skills.
• Ability to make decisions that have significant impact on organizational performance and business outcomes.
• Strong organizational skills with the ability to provide strategic direction and operational leadership.
• Professional presence suitable for interaction with executive leadership, customers, and internal stakeholders.
• Excellent presentation, communication, and stakeholder management skills.
• Organized, detail-oriented, and self-motivated.
• Technology savvy with strong business acumen.
• Ability to translate technical concepts into clear business recommendations.
• Strong problem-solving and analytical capabilities across multiple operational domains.
• Proven ability to design and manage complex, cross-functional, multi-stakeholder initiatives.
• Strong knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics, and revenue-generating processes.
• Experience with marketing technology ecosystems, data governance, compliance, and reporting frameworks.
• Experience leveraging AI, automation, and advanced analytics to improve business outcomes.

Educational/Vocational/Previous Experience Recommendations

• Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field, or equivalent business experience.
• 10+ years of progressive experience in Marketing Operations, Revenue Operations, Sales Operations, or related functions.
• 6+ years of people leadership and team management experience.
• Demonstrated experience owning and optimizing lead lifecycle processes, funnel operations, and marketing-to-sales alignment.
• Experience with Marketing Automation Platforms, CRM systems, Business Intelligence tools, data platforms, and AI/GenAI technologies.
• Proven experience delivering executive-level reporting, KPI frameworks, attribution models, and pipeline analytics.

Working Conditions

• Onsite/Hybrid/Remote depending on location.
• 0-10% travel may be required.