MARKETING MANAGER Contemporary Artist + Creative Brand | Remote | Part-Time

**ABOUT THE ROLE** I’m a professional visual artist working at the intersection of painting, music, synesthesia, live performance, and digital storytelling. I have a large existing social audience and a growing business spanning original artwork, commissions, prints, artist collaborations, live experiences, and creative projects. I’m looking for a highly capable, hands\-on Marketing Manager who can take ownership of the marketing ecosystem around my work, with a particular focus on email marketing, integrated campaigns, social media, content, and website conversion. This role is both strategic and executional. I’m not looking for someone who simply develops a strategy and hands me a list of things to execute. I need someone who can develop the strategy and then get into Squarespace, social platforms, editing software, and advertising tools to actually make things happen. A major priority is building a strong, consistent email marketing channel and creating a cohesive relationship between email, social media, my website, paid advertising, and the larger stories and campaigns around my work. **CORE RESPONSIBILITIES** ***EMAIL MARKETING*** Email will be one of the biggest areas of ownership in this role. You will: * Develop and own the email marketing strategy and calendar * Write newsletters, launches, sales emails, storytelling emails, and campaign sequences in my voice * Build, design, test, and schedule emails directly in Squarespace * Develop automated sequences, segmentation, list\-growth strategies, and subscriber journeys * Connect email campaigns to social content, launches, artwork releases, collaborations, commissions, exhibitions, and other projects * Track performance, conversion, and revenue and continually improve the strategy based on results Being able to understand and write in my voice is essential. I want emails to feel like they are genuinely coming from me, not from a generic marketing department. ***SQUARESPACE \+ WEBSITE*** You should be very comfortable working directly inside Squarespace. You will help: * Make ongoing website updates and edits * Create or update landing pages for campaigns and launches * Update copy and calls to action * Improve newsletter capture and email integration * Help optimize the customer journey and website conversion * Make sure the website reflects current campaigns, artwork, projects, and priorities * Identify larger website improvements when needed You do not need to be a developer, but you should be comfortable independently making everyday website and marketing changes in Squarespace. ***SOCIAL MEDIA \+ CONTENT*** I create much of the source material and creative direction for my social presence, but I need someone who can help turn that material into a consistent, strategic content ecosystem. You will: * Help develop social strategy and campaign concepts * Identify stories, hooks, and content opportunities * Help plan how campaigns unfold across Instagram, TikTok, YouTube, email, and the website * Edit short\-form video content when needed * Repurpose existing footage into effective content * Help with captions, copy, packaging, and calls to action * Maintain an organized content pipeline and calendar * Help ensure social activity supports broader business and marketing goals Strong short\-form video editing skills are important. As the team grows, you may increasingly brief and direct freelance editors rather than personally editing everything. You should be comfortable doing both: jumping into an edit yourself when needed and directing another editor when that is the better use of resources. ***INTEGRATED CAMPAIGNS*** I want someone who can see the entire marketing ecosystem rather than treating each channel independently. For example, if I’m releasing a new print or body of work, I want you to be able to think through: What is the story? What happens on social? What emails do we send? What needs to change on the website? What content do we need? Should we support this with paid media? What is the timeline? What are we trying to get the audience to do? How do we measure whether it worked? You will help turn those answers into an actual campaign and execute it. ***PAID ADVERTISING*** You should have a working understanding of paid digital advertising, particularly Meta. Responsibilities may include: * Developing paid campaign strategy * Setting up and managing campaigns * Identifying strong organic creative to test as paid media * Developing creative variations * Monitoring budgets and performance * Testing audiences and messaging * Tracking conversion, ROAS, CAC, and other relevant metrics * Using paid campaign insights to inform the broader marketing strategy ***CONTENT \+ CREATIVE TEAM MANAGEMENT*** Initially, this is a hands\-on role. As the business grows, I want this person to be capable of taking increasing ownership of marketing production. That may include: * Sourcing freelance video editors or other creative specialists * Writing creative briefs * Directing editors * Reviewing edits and providing feedback * Managing timelines and deliverables * Determining what should be done personally versus delegated * Helping build a reliable creative production pipeline around the brand **WHO I’M LOOKING FOR** You may be a strong fit if you: * Are an excellent writer who can learn and preserve someone else’s voice * Have significant hands\-on email marketing experience * Are comfortable building and managing campaigns directly in Squarespace * Can make website edits and landing pages in Squarespace * Have strong short\-form video editing skills * Understand Instagram, TikTok, YouTube, and contemporary social storytelling * Can think strategically about campaigns across multiple channels * Understand paid digital advertising, particularly Meta * Are comfortable with analytics, conversion, and revenue goals * Can move fluidly between strategy and execution * Are highly organized and capable of independently moving projects forward * Can eventually direct editors and other marketing/creative contractors * Have excellent taste and understand the difference between effective marketing and marketing that makes a creative brand feel overly commercial Experience working with artists, musicians, creative founders, fashion, design, entertainment, cultural organizations, or premium creative brands is strongly preferred. A genuine understanding of art, music, culture, and visually driven brands is important for this role. **WHAT SUCCESS LOOKS LIKE** I want to be able to focus more of my time on making art, developing creative projects, filming, collaborations, and being the public\-facing artist. You become the person making sure the marketing ecosystem around that work actually functions. Email goes out consistently. The writing sounds like me. Social, email, website, and paid media reinforce one another. Campaigns are planned in advance. Content gets edited and published. The website stays current. Opportunities aren’t lost because I didn’t have time to market them. And over time, we build systems and a larger team around the pieces that make sense to delegate. **TO APPLY** Please include: * Your resume/CV * A brief introduction and why this particular role interests you * Examples of creative brands, founders, artists, musicians, or businesses you’ve worked with * Examples of emails you personally wrote and built * Examples of short\-form video content you personally edited * Your experience working in Squarespace, including both Email Campaigns and website editing * Your experience with Meta Ads * An example of a multi\-channel campaign you helped develop and execute * Any experience managing or directing freelance editors or creatives * Your availability and preferred number of hours per week * Your hourly rate or preferred retainer structure Most importantly, please be specific about what you personally executed versus what other members of the team handled. Pay: $25\.00 \- $55\.00 per hour Expected hours: 10\.0 – 20\.0 per week Work Location: Remote