Multi-brand Marketing & Communications Specialist – African Diaspora & Faith-Based Markets

Job Summary

We are seeking a creative, collaborative, resourceful and results-driven, Marketing \& Communications professional to lead marketing, brand development, public relations, and audience growth across a portfolio of nine developing brands with African and Faith-based themes.

The ideal candidate understands the African Diaspora and Faith-based market and knows how to connect brands with audiences across the United States, United Kingdom, and Canada.

This individual will be responsible for developing and executing marketing strategies, managing digital platforms, building strategic partnerships, increasing brand visibility, and customer engagement to generate leads and revenue.

KEY RESPONSIBILITIES

1. Multibrand Marketing, Digital Advertising \& Content Creation

• Develop and execute content calendars and marketing strategies and for nine brands, ensuring consistent messaging while preserving the brand's unique identity.
• Establish, manage, and grow each brand's digital presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Create, schedule, publish, and manage engaging, platform-specific content, including promotional graphics, advertisements, short-form and long-form videos, and written marketing materials.
• Develop creative concepts, advertising scripts, promotional storylines, and compelling brand narratives that connect with African heritage, culture, community, and faith-based audiences.
• Design, execute, and manage targeted digital advertising campaigns across social media, search engines, and relevant diaspora-facing media platforms.
• Develop advertising funnels, landing pages, and lead-generation campaigns designed to drive inquiries, registrations, bookings, purchases, and repeat business.
• Manage audience engagement, comments, direct messages, and online brand communities to strengthen customer relationships and brand loyalty.

2. Database Development \& Email Marketing

• Develop targeted mailing lists across the United States, United Kingdom, and Canada for African Diasporan families, Missionaries, Businesses \& Tourists.
• Develop, organize, and maintain prospect databases, customer contact lists, and customer relationship management (CRM) systems.
• Develop and manage structured monthly email marketing campaigns designed to generate inquiries, registrations, bookings, purchases, and repeat business.
• Monitor email marketing performance, such as delivery rates, open rates, click-through rates, conversions, and make recommendations to improve results.

3. Strategic Partnerships

• Research opportunities to expand brand visibility and audience reach with African diaspora media outlets, radio stations, publications, digital platforms, journalists, media personalities, influencers, and content creators.
• Identify promotional opportunities through African diaspora conferences, cultural conventions, trade shows, faith-based events, and community events.
• Research and coordinate opportunities for vendor booths, sponsorships, advertising placements, speaking engagements, interviews, press coverage, and promotional partnerships.
• Build strategic relationships with African-owned businesses, churches, cultural associations, community leaders, and diaspora organizations to expand brand visibility and audience reach.
• Develop a calendar of major relevant media, events, and partnership opportunities.

4. Performance Reporting

• Establish measurable marketing goals and performance indicators for each brand.
• Provide monthly reports detailing campaign performance, audience growth, leads, conversions, and advertising expenditures.
• Evaluate the effectiveness of marketing strategies and recommend improvements.
• Track marketing activities against customer acquisition and revenue objectives.
• Monitor advertising budgets, analyze campaign performance, and continuously optimize marketing strategies for maximum reach, engagement, lead generation, and return on investment.

REQUIRED QUALIFICATIONS \& SKILLS

• Experience in digital marketing, brand management, or marketing communications.
• Strong knowledge of social media platforms and digital advertising.
• Proficiency (or strong knowledge) in video editing, content creation, and scriptwriting.
• Excellent written and verbal communication skills.
• Experience with email marketing, audience segmentation, and CRM/database management.
• Knowledge of digital marketing analytics and campaign optimization.
• Strong research, organizational, and project-management abilities.
• Creative thinker with the ability to develop and execute marketing initiatives independently.
• Strong familiarity with African diaspora communities, cultural trends, and Faith-based audiences in the US, UK, and Canada.
• Ability to manage multiple brands, competing priorities, and deadlines.

PREFERRED EXPERIENCE

• Experience marketing African-owned businesses, cultural organizations, educational institutions, media platforms, or faith-based initiatives.
• Knowledge of African diaspora influencers, media outlets, churches, and community organizations.
• Experience managing international marketing campaigns.
• Familiarity with marketing tools such as Canva, CapCut, Meta Ads Manager, Google Ads, Google Analytics.

PERFORMANCE EXPECTATIONS

Success in this position will be measured by:

• Increased brand awareness and audience reach.
• Growth in social media engagement and website traffic.
• Number of qualified leads and new customers generated.
• Growth inquiries, paid registrations, bookings, and purchases.
• Successful media placements and strategic partnerships.
• Effective management of advertising and marketing budgets.
• Achievement of agreed marketing objectives for each brand.

To Apply: Do not be intimidated by any aspect of this job announcement. Submit your resume, a cover letter/brief description of why you think you are the best candidate for this position, your relevant marketing experience, some examples or links to marketing campaigns, social media accounts, or promotional content you have managed. Email info@voiceofafrikka.com

Position Details: Independent contractor, Remote, Monday-Friday with ad-hoc Weekends hours.

Pay: $3,000.00 per month

Work Location: Remote